Values
Values
Human-first, AI-enabled. We are building businesses that have a human element at their core, but we will use AI to improve all the boring bits.
Human-first, AI-enabled. We are building businesses that have a human element at their core, but we will use AI to improve all the boring bits.
UK-focussed. We are proudly British, educated globally, and we believe British businesses deserve the ambition that they currently lack. We are based in Oxford, our home.
UK-focussed. We are proudly British, educated globally, and we believe British businesses deserve the ambition that they currently lack. We are based in Oxford, our home.
For the long-term. We are buying and holding businesses for the long-term.
For the long-term. We are buying and holding businesses for the long-term.
In the trenches and the helicopter. We combine a strategic lens with a learning-by-doing frontline obsession. We believe that you can’t ask somebody to do something unless you are willing to do it yourself.
In the trenches and the helicopter. We combine a strategic lens with a learning-by-doing frontline obsession. We believe that you can’t ask somebody to do something unless you are willing to do it yourself.
Simplicity and focus. We strive for simplicity and focus in all that we do and in the way that we set up our operations.
Simplicity and focus. We strive for simplicity and focus in all that we do and in the way that we set up our operations.
Difference for the sake of it. We pursue difference in every aspect of our business, for that is where opportunity lies.
Difference for the sake of it. We pursue difference in every aspect of our business, for that is where opportunity lies.
Memory-as-Moat. We believe that memories form the essence of our human identity as individuals, companies, and communities. We ensure that human memory is appropriately captured, stored, and categorized to ensure that it can be used by our businesses to improve.
Memory-as-Moat. We believe that memories form the essence of our human identity as individuals, companies, and communities. We ensure that human memory is appropriately captured, stored, and categorized to ensure that it can be used by our businesses to improve.
Notebooks & the Printed Page over AI and Computer Screens. We are historians and writers by training, we prioritise handwritten notebooks and long-form thinking over AI-generated slop.
Notebooks & the Printed Page over AI and Computer Screens. We are historians and writers by training, we prioritise handwritten notebooks and long-form thinking over AI-generated slop.
OXFORD, UK
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